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Beyond outsourcing: GCC growth in India and the crucial role of higher education collaboration Premium

Beyond outsourcing: GCC growth in India and the crucial role of higher education collaboration
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<div id&equals;"content-body-69955850" class&equals;"articlebodycontent col-xl-9 col-lg-12 col-md-12 col-sm-12 col-12">&NewLine;<div class&equals;"schemaDiv" id&equals;"schemaDiv" itemprop&equals;"articleBody">&NewLine;<p>Global Capability Centres &lpar;GCCs&rpar;&comma; also known as Global In-House Centers &lpar;GICs&rpar;&comma; are captive offshore units of Multi-National Corporations &lpar;MNCs&rpar; that operate across the globe&period; GCCs in India are undergoing a radical transformation in the scope of operations&comma; evolving from cost-saving units into strategic innovation and value creation hubs&period; This shift is driving substantial demand for skilled professionals over the next five years&comma; stemming from both the expansion of the existing GCCs and the establishment of the new ones&period; This article traces the evolution and growth of the GCCs in India&comma; opportunities and challenges faced by them&comma; particularly from the perspective of the skilled resources&comma; and how Higher Education Institutions &lpar;HEIs&rpar; can collaborate with them&comma; for mutual benefit&period;&NewLine;<&sol;p>&NewLine;<h4 class&equals;"sub&lowbar;head">Evolution and growth of GCCs in India<&sol;h4>&NewLine;<p>In the last ten years&comma; India has firmly established itself as the world’s largest GCC hub&comma; hosting about 50&percnt; the centres globally&period; Though they entered India for cost savings&comma; over a period of time&comma; most of them have now entered the strategic growth phase&comma; marking a paradigm shift from support functions to encompass critical business operations&comma; like digital transformation&comma; predictive data analytics&comma; integration of blockchain technologies into operations&comma; zero-trust cybersecurity frameworks&comma; and more&comma; thereby becoming the growth catalysts of their parent companies&period; Many of them emerged as pivotal drivers of innovation&comma; R&amp&semi;D&comma; and intellectual property creation for the global enterprises&period; <&sol;p>&NewLine;<p>As per the report from Research NXT &lpar;July 2025&rpar;&comma; over 2&comma;300 MNCs are operating GCCS in India&comma; as of June 30&comma; 2025&comma; with some 5&comma;680 centres spread across the country&comma; employing over two million professionals&period; About 66&percnt; of the GCCs are from the U&period;S&period;&comma; followed by 275 from Europe&comma; and the balance from the Asia Pacific&period; As per the ANSR report &lpar;July 2025&rpar;&comma; the number of GCCs in India by Fortune Global 500 companies has gone up from 142 in 2020 to 174 in 2025&period; According to the recent report by Vestian&comma; the IT sector holds the biggest share of GCCs at 49&percnt;&comma; followed by the Banking&comma; Financial Services&comma; and Insurance &lpar;BFSI&rpar; sector at 17&percnt;&comma; with Healthcare&comma; Engineering&comma; Consulting&comma; and Telecom collectively forming 19&percnt; of the market&period; <&sol;p>&NewLine;<p>As per the NASSCOM GCC annual report&comma; 2024&comma; Indian GCCS have clocked in exports of &dollar;64&period;6 billion in 2023-24&comma; a growth of about 40&percnt; over the previous year&period; It is projected to scale up to over &dollar;100 billion by 2030&comma; and &dollar;200 billion by 2035&period; The next trajectory of growth marks the rise of giga capability centres&comma; large-scale hubs&comma; handling diverse and complex operations&comma; as the MNCs are increasingly consolidating their global operations under one roof&comma; leveraging India’s vast talent pool and cost efficiencies&period; As per Wizmatic Consultancy&comma; the number of billion-dollar GCCs in India has doubled in the five years&comma; ending 2023-24&comma; from 12 to 24&comma; which is higher than the corresponding number of IT services companies&comma; with over &dollar;1 billion in revenues&period;&NewLine;<&sol;p>&NewLine;<h4 class&equals;"sub&lowbar;head">How are GCCs different from IT services companies&quest;<&sol;h4>&NewLine;<p>Indian IT service firms&comma; traditionally&comma; operate as third-party vendors&comma; offering a broad spectrum of technology and business process outsourcing services to diverse global clients&period; In contrast&comma; the GCCs are captive units established by MNCs in India to manage their internal technology&comma; operations&comma; and business functions&period; While historically&comma; there was a clear demarcation between these two models&comma; the evolving demands of the global market and the growth in India’s capabilities have led to a blurring of these lines&period; Being the wholly-owned units of the parent companies enables corporate governance&comma; data sovereignty&comma; and end-to-end control by the parent companies over critical functions and mitigating risks associated with third-party vendor management&period; <&sol;p>&NewLine;<h4 class&equals;"sub&lowbar;head">Expansion of GCCs into tier-2 and tier-3 locations <&sol;h4>&NewLine;<p>GCCs have been strategically expanding their footprint beyond tier-1 metropolitan cities into tier-2 and tier-3 locations&comma; like Hubli&comma; Jaipur&comma; Coimbatore&comma; and Chandigarh&comma; with 82&comma;000 professionals employed in these regions during 2023-24&period; This expansion is a strategic move by the GCCs&comma; for risk mitigation&comma; reducing concentration risk in metro areas&comma; while tapping into the larger and cost-effective talent pool&period; As it contributes significantly to a more balanced regional economic development across India&comma; the Government of India as well as a number of State governments have announced policies for promotion of the GCCs in these locations&period; <&sol;p>&NewLine;<h4 class&equals;"sub&lowbar;head">How do the GCCs compare with the IT companies with regard to employment &quest; <&sol;h4>&NewLine;<p>The historical reliance of Indian IT services companies on a volume-based cost-arbitrage model resulted in a structural vulnerability&comma; over a period of time&comma; as the roles in these firms are characterised by a pyramid structure&comma; with multiple layers of management&period; Due to automation and the impact of AI&comma; these companies are under pressure to restructure their operations&comma; for better operational efficiency and technology resilience&period; <&sol;p>&NewLine;<p>Entry level salaries in the traditional IT services companies have generally been stagnating at around ₹3 to 4 lakh per year&comma; for over a decade&period; This&comma; coupled with limited prospects for international job postings&comma; due to the increasing H1B visa restrictions&comma; has contributed to talent migration to GCCs&comma; reflecting on the attrition rates at tier-1 IT firms&comma; during first quarter of 2025-26&comma; increasing to 13-15&percnt;&period; Amidst the current global headwinds&comma; arising from U&period;S&period; tariffs and geopolitical uncertainty&comma; performance of most of the Indian IT companies has been subdued in the last few quarters&comma; thereby impacting their fresher hiring plans&comma; salary hikes and promotions&period;&NewLine;<&sol;p>&NewLine;<p>As the GCCs focus on strategic value creation&comma; they are able to offer job profiles&comma; involving creative and analytical work&comma; with 15&percnt; to 30&percnt; higher salaries than the IT firms&comma; depending on the type of skills&period; Some of the GCCs adopted hybrid work models to attract top-tier talent and increase productivity&period; A strong emphasis is placed on continuous learning&comma; with the GCCs investing heavily in upskilling and reskilling programs&period; Career progression within GCCs is often accelerated&comma; with the career growth path&comma; leading to global leadership roles&comma; which is attractive to the talented youngsters&period; By combining competitive compensation with non-monetary benefits&comma; career growth opportunities&comma; and workplace flexibility&comma; GCCs are creating a more conducive work environment to attract&comma; motivate&comma; and retain the top talent in the country&period;&NewLine;<&sol;p>&NewLine;<h4 class&equals;"sub&lowbar;head">GCCs and IT services companies&colon; Competition or co-operation&quest;<&sol;h4>&NewLine;<p>Currently&comma; Indian IT services companies are directly competing for both talent and business&comma; with the GCCs&comma; who have an edge over the former&comma; on both counts&period; In the last 10 years&comma; the GCC sector revenue has grown at a Compound Annual Growth Rate &lpar;CAGR&rpar; of about 11&percnt;&comma; outpacing the 8&percnt; CAGR of top Indian IT firms&period; An analysis of the growth of the top GCCs in the last three years highlights that the gap will further widen in the years to come&period; A number of MNCs&comma; which previously divested their captive units to Indian IT firms&comma; are now actively building their technology centers in India&period; This reversal of strategy indicates their long-term preference for direct control&comma; intellectual property ownership&comma; and deeper integration over traditional outsourcing&period; <&sol;p>&NewLine;<p>Despite the growing competition&comma; there are significant opportunities for collaboration between Indian IT services firms and GCCs&comma; transforming competitive threats into symbiotic relationships&period; A number of Indian IT companies have started offering &OpenCurlyDoubleQuote;GCC-as-a-line-of-service”&period; In this model&comma; IT firms leverage their experience and expertise to help the foreign companies set up&comma; staff&comma; and operate the GCCs on a Build-Operate-Transfer &lpar;BOT&rpar; basis&comma; which enables the GCCs to scale up quickly and maintain operational resilience&period; Some IT companies are positioning themselves as strategic technology partners and provide specialised expertise&comma; augment delivery capacity&comma; accelerate time-to-market&comma; and contribute to the co-creation of products&period; Such collaborations enable pooling of the skill resources&comma; sharing knowledge&comma; and accelerating innovation in the emerging technology and industry domains&comma; which will be mutually beneficial&period;&NewLine;<&sol;p>&NewLine;<h4 class&equals;"sub&lowbar;head">Challenges for the future growth of the GCCs <&sol;h4>&NewLine;<p>Talent shortage and skill gaps will be the biggest challenge for the future growth of GCCs&comma; as the demand for specialised skills in areas like AI&comma; Machine Learning&comma; Cybersecurity&comma; Cloud Computing&comma; and Data Analytics continues to outpace supply&comma; particularly in tier-2 and tier-3 locations&period; <&sol;p>&NewLine;<p>Yet another challenge&comma; an often-overlooked one&comma; faced by many GCCs is cultural integration&comma; which involves aligning values&comma; ways of working&comma; and mindsets between the employees of the GCC and its parent organisation&period;&NewLine;<&sol;p>&NewLine;<p>The recent protectionist policies of the U&period;S&period;&comma; with emphasis on reshoring jobs to the U&period;S&period;&comma; could initially slow down new GCC setups or encourage hybrid operational models&comma; wherein the critical data&sol;operations are retained in the U&period;S&period;&NewLine;<&sol;p>&NewLine;<p>The last couple of years have witnessed massive job cuts by leading technology MNCs&comma; as a part of restructuring&comma; in response to the emerging AI world&period; It is incumbent on the part of the GCCs in India to plan for the skill resources diligently&comma; so as to avoid such a situation in the future&period;&NewLine;<&sol;p>&NewLine;<h4 class&equals;"sub&lowbar;head">Recruitment of fresh graduates by GCCs <&sol;h4>&NewLine;<p>During 2024-25&comma; GCCs are reportedly to have outperformed traditional IT firms in recruitment of new hires&comma; adding over 140&comma;000 new hires&comma; compared to net additions of about 20&comma;000 by the IT firms&period; As per the recent report from ANSR&comma; GCCs are projected to post a robust hiring growth of 18-20&percnt; during 2025-26&comma; creating over 380&comma;000 jobs in various sectors&period; This significantly outpaces the 8-10&percnt; growth seen in the traditional IT companies &period; As per the recent NASSCOM report&comma; about 30-40&percnt; of the hires are fresh graduates&comma; for entry-level roles&period; <&sol;p>&NewLine;<p>The total number of professionals employed by GCCs is projected to increase from about two million in 2024 to 2&period;8 million by 2030&period; As per the global consulting firm Protiviti&comma; this number could scale up to over 4 million by 2035&period; <&sol;p>&NewLine;<p>In the wake of the current restructuring of the Indian IT services sector&comma; which may translate to reduced hiring of fresh graduates&comma; the GCCs present an excellent career opportunity for the talented freshers&comma; in the years to come&period; However&comma; there is a quantitative and qualitative difference in the skills required by GCCs and IT Services companies&comma; due to the varied nature of scope of work&period;&NewLine;<&sol;p>&NewLine;<h4 class&equals;"sub&lowbar;head">What do GCCs look for&quest; <&sol;h4>&NewLine;<p>The overarching trend indicates a strong preference for Science&comma; Technology&comma; Engineering&comma; and Mathematics &lpar;STEM&rpar; graduates&comma; with skills in cutting-edge technologies like AI&comma; ML&comma; advanced data analytics&comma; cloud computing&comma; and cybersecurity&period; The GCCs also offer opportunities to commerce and management graduates&comma; in Marketing&comma; Finance&comma; and Human Resources &lpar;HR&rpar; roles in sectors like Banking&comma; Financial Services and Insurance &lpar;BFSI&rpar;&comma; and professional services&period; The BFSI sector&comma; one of the key drivers of GCC growth&comma; needs talent in the finance and accounting domain&comma; coupled with digital skills in areas such as Fintech&comma; AI-based risk analysis&comma; regulatory technologies&comma; and cybersecurity&period; <&sol;p>&NewLine;<p>As per the Zinnov survey report of GCC recruiters &lpar; March 2025&rpar;&comma; 48&percnt; of the GCCs are prioritizing skill-based hiring&comma; with a focus on proven capabilities in skills&comma; over academic credentials&period; In order to acquire specialised skills with faster resource access&comma; some GCCs are exploring alternate talent pools like freelancing gig workers&period; <&sol;p>&NewLine;<h4 class&equals;"sub&lowbar;head">Upskilling initiatives of the GCCs <&sol;h4>&NewLine;<p>The MNCs like Walmart Global Tech&comma; SAP Labs&comma; Barclays&comma; Thales&comma; and Intuit have been investing significantly in employee upskilling to transition the GCCs into innovation hubs and have been rolling out learning academies&comma; upskilling platforms&comma; and building partnerships with top universities&period; The learning model includes deployment of Educational Technologies&comma; Virtual Reality&comma; hackathons&comma; internships&comma; job rotations&comma; and digital credentialing&period; The upcoming IBM Quantum-Research GCC in Bengaluru plans to train 10&comma;000 fresh engineering graduates engineers in qubit programming by 2028&period; <&sol;p>&NewLine;<h4 class&equals;"sub&lowbar;head">GCC-Academia partnerships <&sol;h4>&NewLine;<p>Industry-academia collaboration between GCCS and HEIs is crucial for bridging the skill gaps and ensuring a continuous supply of future-ready talent&comma; by co-designing and delivery of academic and training programs&comma; in alignment with the evolving needs of the GCCs&period; Besides imparting hands-on skills on cutting-edge technologies&comma; the training should cover critical thinking and globalisation skills&comma; which include effective communication and acculturisation&comma; so that the students can be groomed to take up the highly rewarding global roles in the GCCs&period; Besides&comma; they can establish industry-sponsored research labs and promote innovation and entrepreneurship&comma; through incubation centres and startup ecosystems&comma; preparing students to contribute to GCCs’ innovation goals&period; HEIs also partner with the GCCS to upskill faculty in the latest technologies and methodologies&period; <&sol;p>&NewLine;<p>A number of HEIs have built industry-academia collaborations with the leading GCCs to upskill students and GCC employees&period; IIT Hyderabad&comma; through its partnership with NVIDIA&comma; is seeding talent for AI accelerator GCCs&comma; such as AMD India’s AI Research Lab in Bengaluru&period; Symbiosis Skill University&comma; through CSR funding&comma; offers a free three to four-month GCC Employability &amp&semi; Skilling Program &lpar;GESP&rpar;&comma; in multiple locations&comma; to develop graduates in tier two or three locations for non-technology job roles in GCCs like Global Banking Operations&comma; Financial Analyst and Business Analyst&comma; and more&period; <&sol;p>&NewLine;<h4 class&equals;"sub&lowbar;head">Way forward <&sol;h4>&NewLine;<p>India’s GCC sector is poised to grow from strength to strength in the years to come and will herald a new wave of growth in the IT industry&comma; marked by substantial value addition&comma; in terms of competitive advantage and fuel growth of the global firms&period; It provides an exciting and inclusive career opportunity to the talented Indian youth and will complement the IT services sector&period; However&comma; its skill requirements will be more demanding than the traditional IT services sector&period; GCC-Academia partnerships can help in grooming the students accordingly and building a talent pipeline for the future growth of the sector&period; <&sol;p>&NewLine;<p><i>&lpar;Prof&period; O&period;R&period;S&period; Rao is the Vice-Chancellor of the ICFAI University&comma; Sikkim&period; Prof Rao worked in senior roles in the IT industry for over 20 years before shifting to academia&period; Views are personal&period;&rpar;<&sol;i><&sol;p>&NewLine;<&sol;div>&NewLine;<div class&equals;"articleblock-container" id&equals;"arthardpv"><&sol;div>&NewLine;<div class&equals;"read-more-content" id&equals;"read-more"><button class&equals;"read-more-content-btn"><span class&equals;"text">READ MORE<&sol;span><&sol;button><&sol;div>&NewLine;<div class&equals;"update-publish-time article-published-time-end"><&sol;div>&NewLine;<div class&equals;"comments-shares share-page flex print-hide" data-artid&equals;"69955850" data-title&equals;"Beyond outsourcing&colon; GCC growth in India and the crucial role of higher education collaboration" data-url&equals;"https&colon;&sol;&sol;www&period;thehindu&period;com&sol;education&sol;careers&sol;beyond-outsourcing-gcc-growth-in-india-and-the-crucial-role-of-higher-education-collaboration&sol;article69955850&period;ece">&NewLine;<div class&equals;"left">&NewLine;<div class&equals;"share">&NewLine;<ul class&equals;"share-list bottom" style&equals;"display&colon; 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none&semi;"><span class&equals;"delete bookmarkdelete"><br &sol;>&NewLine; Remove<br &sol;>&NewLine; <&sol;span><br &sol;>&NewLine; SEE ALL&NewLine; <&sol;div>&NewLine;<&sol;div>&NewLine;<&sol;div>&NewLine;<&sol;div>&NewLine;<div class&equals;"spliter pt-0 mb-0 print-hide"><&sol;div>&NewLine;<div class&equals;"article-ad two-side text-ad print-hide">&NewLine;<div class&equals;"ad-text" id&equals;"artproduct2" style&equals;"display&colon; none&semi;"><&sol;div>&NewLine;<&sol;div>&NewLine;<p><script data-cfasync&equals;"false">var totalPcount &equals; document&period;querySelectorAll&lpar;"&period;articlebodycontent>&period;schemaDiv>p"&rpar;&NewLine;if&lpar;totalPcount&period;length > 1&rpar;&NewLine; insertElementEnd&lpar;totalPcount&lbrack;1&rsqb;&comma;createElementScript&lpar;"div"&comma;""&comma;"artmeterpv"&rpar;&rpar;&NewLine;else&NewLine; insertElementbegin&lpar;document&period;querySelector&lpar;"&period;articlebodycontent &period;schemaDiv"&rpar;&comma;createElementScript&lpar;"div"&comma;""&comma;"artmeterpv"&rpar;&rpar;&NewLine;const purePTagscount &equals; Array&period;from&lpar;totalPcount&rpar;&period;filter&lpar;e &equals;> &excl;e&period;hasAttributes&lpar;&rpar;&rpar;&NewLine;if &lpar;totalPcount&period;length <&equals; 2&rpar; &NewLine; const readMoreElement &equals; document&period;getElementById&lpar;"read-more"&rpar;&semi;&NewLine; if &lpar;readMoreElement&rpar; &NewLine; readMoreElement&period;remove&lpar;&rpar;&semi;&NewLine; &NewLine; if &lpar;document&period;body&period;classList&period;contains&lpar;"readmore"&rpar;&rpar; &NewLine; document&period;body&period;classList&period;remove&lpar;"readmore"&rpar;&semi;&NewLine; &NewLine;&NewLine;<&sol;script><&sol;p>&NewLine;<div class&equals;"d-none d-lg-block d-xl-block"><script data-cfasync&equals;"false">&NewLine; totalPcount &equals; totalPcount &vert;&vert; &lbrack;&rsqb;&semi;if &lpar;isDeviceEnabled&lpar;"large"&rpar;&rpar; var container &equals; document&period;createElement&lpar;"div"&rpar;&semi;&NewLine; container&period;className &equals; "article-ad"&semi;container&period;appendChild&lpar;createElementScript&lpar;"div"&comma; "dfp-ad articleinlinead"&comma; "Desktop&lowbar;AT&lowbar;Mid01"&comma; minHeight&colon; '90px'&rpar;&rpar;&semi;&NewLine; insertElementEnd&lpar;totalPcount&lbrack;1 - 1&rsqb;&comma; container&rpar;&NewLine; <&sol;script><&excl;-- Begin DFP &colon; &sol;22390678&sol;TH&lowbar;Desktop&lowbar;AT&lowbar;Mid01&comma; publisher&colon; The Hindu --><script type&equals;"3f16a3fa9731f81fe353170e-text&sol;javascript">userIdentify&period;then&lpar;function&lpar;&rpar; if&lpar;isDeviceEnabled&lpar;"large"&rpar; && isNonSubcribedUser&lpar;&rpar;&rpar; googletag&period;cmd&period;push&lpar;function&lpar;&rpar; googletag&period;display&lpar;'Desktop&lowbar;AT&lowbar;Mid01'&rpar;&semi;&rpar;&semi;&NewLine; &rpar;&semi;<&sol;script><&excl;-- End DFP &colon; &sol;22390678&sol;TH&lowbar;Desktop&lowbar;AT&lowbar;Mid01&comma; publisher&colon; The Hindu --><script data-cfasync&equals;"false">&NewLine; totalPcount &equals; totalPcount &vert;&vert; &lbrack;&rsqb;&semi;if &lpar;isDeviceEnabled&lpar;"large"&rpar;&rpar; var container &equals; document&period;createElement&lpar;"div"&rpar;&semi;&NewLine; container&period;className &equals; "article-ad"&semi;container&period;appendChild&lpar;createElementScript&lpar;"div"&comma; "dfp-ad articleinlinead"&comma; "Desktop&lowbar;Inarticle&lowbar;1x1"&comma; minHeight&colon; '250px'&rpar;&rpar;&semi;&NewLine; insertElementEnd&lpar;totalPcount&lbrack;3 - 1&rsqb;&comma; container&rpar;&NewLine; <&sol;script><&excl;-- Begin DFP &colon; &sol;22390678&sol;Hindu&lowbar;Desktop&lowbar;Inarticle&lowbar;1x1&comma; publisher&colon; The Hindu --><script type&equals;"3f16a3fa9731f81fe353170e-text&sol;javascript">userIdentify&period;then&lpar;function&lpar;&rpar; if&lpar;isDeviceEnabled&lpar;"large"&rpar; && isNonSubcribedUser&lpar;&rpar;&rpar; googletag&period;cmd&period;push&lpar;function&lpar;&rpar; googletag&period;display&lpar;'Desktop&lowbar;Inarticle&lowbar;1x1'&rpar;&semi;&rpar;&semi;&NewLine; &rpar;&semi;<&sol;script><&excl;-- End DFP &colon; &sol;22390678&sol;Hindu&lowbar;Desktop&lowbar;Inarticle&lowbar;1x1&comma; publisher&colon; The Hindu --><script data-cfasync&equals;"false">&NewLine; totalPcount &equals; totalPcount &vert;&vert; &lbrack;&rsqb;&semi;if &lpar;totalPcount&period;length > 0 && isDeviceEnabled&lpar;"large"&rpar; && Number&period;isInteger&lpar;6&rpar; && totalPcount&period;length >&equals; &lpar;5 &plus; 3&rpar;&rpar; var container &equals; document&period;createElement&lpar;"div"&rpar;&semi;&NewLine; container&period;className &equals; "article-ad"&semi;container&period;appendChild&lpar;createElementScript&lpar;"div"&comma; "dfp-ad articleinlinead"&comma; "Desktop&lowbar;AT&lowbar;Mid02"&comma; minHeight&colon; '90px'&rpar;&rpar;&semi;&NewLine; insertElementEnd&lpar;totalPcount&lbrack;6 - 1&rsqb;&comma; container&rpar;&NewLine; <&sol;script><&excl;-- Begin DFP &colon; &sol;22390678&sol;TH&lowbar;Desktop&lowbar;AT&lowbar;Mid02&comma; publisher&colon; The Hindu --><script type&equals;"3f16a3fa9731f81fe353170e-text&sol;javascript">if &lpar;totalPcount&period;length > 0 && Number&period;isInteger&lpar;6&rpar; && totalPcount&period;length >&equals; &lpar;5 &plus; 3&rpar;&rpar; if &lpar;isDeviceEnabled&lpar;"large"&rpar;&rpar; &NewLine; googletag&period;cmd&period;push&lpar;function&lpar;&rpar; googletag&period;defineSlot&lpar;'&sol;22390678&sol;TH&lowbar;Desktop&lowbar;AT&lowbar;Mid02'&comma; &lbrack;728&comma; 90&rsqb;&comma; 'Desktop&lowbar;AT&lowbar;Mid02'&rpar;&period;addService&lpar;googletag&period;pubads&lpar;&rpar;&rpar;&semi;&NewLine; &rpar;&semi;&NewLine; userIdentify&period;then&lpar;function&lpar;&rpar; if &lpar;isDeviceEnabled&lpar;"large"&rpar; && isNonSubcribedUser&lpar;&rpar; && totalPcount&period;length > 0 && Number&period;isInteger&lpar;6&rpar; && totalPcount&period;length >&equals; &lpar;5 &plus; 3&rpar;&rpar; googletag&period;cmd&period;push&lpar;function&lpar;&rpar; googletag&period;display&lpar;'Desktop&lowbar;AT&lowbar;Mid02'&rpar;&semi;&rpar;&semi;&NewLine; &rpar;&semi;<&sol;script><&excl;-- End DFP &colon; &sol;22390678&sol;TH&lowbar;Desktop&lowbar;AT&lowbar;Mid02&comma; publisher&colon; The Hindu --><script data-cfasync&equals;"false">&NewLine; totalPcount &equals; totalPcount &vert;&vert; &lbrack;&rsqb;&semi;if &lpar;totalPcount&period;length > 0 && isDeviceEnabled&lpar;"large"&rpar; && Number&period;isInteger&lpar;9&rpar; && totalPcount&period;length >&equals; &lpar;8 &plus; 3&rpar;&rpar; var container &equals; document&period;createElement&lpar;"div"&rpar;&semi;&NewLine; container&period;className &equals; "article-ad"&semi;container&period;appendChild&lpar;createElementScript&lpar;"div"&comma; "dfp-ad articleinlinead"&comma; "Desktop&lowbar;AT&lowbar;Mid03"&comma; minHeight&colon; '90px'&rpar;&rpar;&semi;&NewLine; insertElementEnd&lpar;totalPcount&lbrack;9 - 1&rsqb;&comma; container&rpar;&NewLine; <&sol;script><&excl;-- Begin DFP &colon; &sol;22390678&sol;TH&lowbar;Desktop&lowbar;AT&lowbar;Mid03&comma; publisher&colon; The Hindu --><script type&equals;"3f16a3fa9731f81fe353170e-text&sol;javascript">if &lpar;totalPcount&period;length > 0 && Number&period;isInteger&lpar;9&rpar; && totalPcount&period;length >&equals; &lpar;8 &plus; 3&rpar;&rpar; if &lpar;isDeviceEnabled&lpar;"large"&rpar;&rpar; &NewLine; googletag&period;cmd&period;push&lpar;function&lpar;&rpar; googletag&period;defineSlot&lpar;'&sol;22390678&sol;TH&lowbar;Desktop&lowbar;AT&lowbar;Mid03'&comma; &lbrack;728&comma; 90&rsqb;&comma; 'Desktop&lowbar;AT&lowbar;Mid03'&rpar;&period;addService&lpar;googletag&period;pubads&lpar;&rpar;&rpar;&semi;&NewLine; &rpar;&semi;&NewLine; userIdentify&period;then&lpar;function&lpar;&rpar; if &lpar;isDeviceEnabled&lpar;"large"&rpar; && isNonSubcribedUser&lpar;&rpar; && totalPcount&period;length > 0 && Number&period;isInteger&lpar;9&rpar; && totalPcount&period;length >&equals; &lpar;8 &plus; 3&rpar;&rpar; googletag&period;cmd&period;push&lpar;function&lpar;&rpar; googletag&period;display&lpar;'Desktop&lowbar;AT&lowbar;Mid03'&rpar;&semi;&rpar;&semi;&NewLine; &rpar;&semi;<&sol;script><&excl;-- End DFP &colon; &sol;22390678&sol;TH&lowbar;Desktop&lowbar;AT&lowbar;Mid03&comma; publisher&colon; The Hindu --><script data-cfasync&equals;"false">&NewLine; totalPcount &equals; totalPcount &vert;&vert; &lbrack;&rsqb;&semi;if &lpar;totalPcount&period;length > 0 && isDeviceEnabled&lpar;"large"&rpar; && Number&period;isInteger&lpar;12&rpar; && totalPcount&period;length >&equals; &lpar;11 &plus; 3&rpar;&rpar; var container &equals; document&period;createElement&lpar;"div"&rpar;&semi;&NewLine; container&period;className &equals; "article-ad"&semi;container&period;appendChild&lpar;createElementScript&lpar;"div"&comma; "dfp-ad articleinlinead"&comma; "Desktop&lowbar;AT&lowbar;Mid04"&comma; minHeight&colon; '90px'&rpar;&rpar;&semi;&NewLine; insertElementEnd&lpar;totalPcount&lbrack;12 - 1&rsqb;&comma; container&rpar;&NewLine; <&sol;script><&excl;-- Begin DFP &colon; &sol;22390678&sol;TH&lowbar;Desktop&lowbar;AT&lowbar;Mid04&comma; publisher&colon; The Hindu --><script type&equals;"3f16a3fa9731f81fe353170e-text&sol;javascript">if &lpar;totalPcount&period;length > 0 && Number&period;isInteger&lpar;12&rpar; && totalPcount&period;length >&equals; &lpar;11 &plus; 3&rpar;&rpar; if &lpar;isDeviceEnabled&lpar;"large"&rpar;&rpar; &NewLine; googletag&period;cmd&period;push&lpar;function&lpar;&rpar; googletag&period;defineSlot&lpar;'&sol;22390678&sol;TH&lowbar;Desktop&lowbar;AT&lowbar;Mid04'&comma; &lbrack;728&comma; 90&rsqb;&comma; 'Desktop&lowbar;AT&lowbar;Mid04'&rpar;&period;addService&lpar;googletag&period;pubads&lpar;&rpar;&rpar;&semi;&NewLine; &rpar;&semi;&NewLine; userIdentify&period;then&lpar;function&lpar;&rpar; if &lpar;isDeviceEnabled&lpar;"large"&rpar; && isNonSubcribedUser&lpar;&rpar; && totalPcount&period;length > 0 && Number&period;isInteger&lpar;12&rpar; && totalPcount&period;length >&equals; &lpar;11 &plus; 3&rpar;&rpar; googletag&period;cmd&period;push&lpar;function&lpar;&rpar; googletag&period;display&lpar;'Desktop&lowbar;AT&lowbar;Mid04'&rpar;&semi;&rpar;&semi;&NewLine; &rpar;&semi;<&sol;script><&excl;-- End DFP &colon; &sol;22390678&sol;TH&lowbar;Desktop&lowbar;AT&lowbar;Mid04&comma; publisher&colon; The Hindu --><script data-cfasync&equals;"false">&NewLine; totalPcount &equals; totalPcount &vert;&vert; &lbrack;&rsqb;&semi;if &lpar;totalPcount&period;length > 0 && isDeviceEnabled&lpar;"large"&rpar; && Number&period;isInteger&lpar;15&rpar; && totalPcount&period;length >&equals; &lpar;14 &plus; 3&rpar;&rpar; var container &equals; document&period;createElement&lpar;"div"&rpar;&semi;&NewLine; container&period;className &equals; "article-ad"&semi;container&period;appendChild&lpar;createElementScript&lpar;"div"&comma; "dfp-ad articleinlinead"&comma; "Desktop&lowbar;AT&lowbar;Mid05"&comma; minHeight&colon; '90px'&rpar;&rpar;&semi;&NewLine; insertElementEnd&lpar;totalPcount&lbrack;15 - 1&rsqb;&comma; container&rpar;&NewLine; <&sol;script><&excl;-- Begin DFP &colon; &sol;22390678&sol;TH&lowbar;Desktop&lowbar;AT&lowbar;Mid05&comma; publisher&colon; The Hindu --><script type&equals;"3f16a3fa9731f81fe353170e-text&sol;javascript">if &lpar;totalPcount&period;length > 0 && Number&period;isInteger&lpar;15&rpar; && totalPcount&period;length >&equals; &lpar;14 &plus; 3&rpar;&rpar; if &lpar;isDeviceEnabled&lpar;"large"&rpar;&rpar; &NewLine; googletag&period;cmd&period;push&lpar;function&lpar;&rpar; googletag&period;defineSlot&lpar;'&sol;22390678&sol;TH&lowbar;Desktop&lowbar;AT&lowbar;Mid05'&comma; &lbrack;728&comma; 90&rsqb;&comma; 'Desktop&lowbar;AT&lowbar;Mid05'&rpar;&period;addService&lpar;googletag&period;pubads&lpar;&rpar;&rpar;&semi;&NewLine; &rpar;&semi;&NewLine; userIdentify&period;then&lpar;function&lpar;&rpar; if &lpar;isDeviceEnabled&lpar;"large"&rpar; && isNonSubcribedUser&lpar;&rpar; && totalPcount&period;length > 0 && Number&period;isInteger&lpar;15&rpar; && totalPcount&period;length >&equals; &lpar;14 &plus; 3&rpar;&rpar; googletag&period;cmd&period;push&lpar;function&lpar;&rpar; googletag&period;display&lpar;'Desktop&lowbar;AT&lowbar;Mid05'&rpar;&semi;&rpar;&semi;&NewLine; &rpar;&semi;<&sol;script><&excl;-- End DFP &colon; &sol;22390678&sol;TH&lowbar;Desktop&lowbar;AT&lowbar;Mid05&comma; publisher&colon; The Hindu --><&sol;div>&NewLine;<div class&equals;"d-block d-sm-none "><script data-cfasync&equals;"false">&NewLine; totalPcount &equals; totalPcount &vert;&vert; &lbrack;&rsqb;&semi;if &lpar;isDeviceEnabled&lpar;"small"&rpar;&rpar; var container &equals; document&period;createElement&lpar;"div"&rpar;&semi;&NewLine; container&period;className &equals; "article-ad"&semi;container&period;appendChild&lpar;createElementScript&lpar;"div"&comma; "dfp-ad articleinlinead"&comma; "MWeb&lowbar;AT&lowbar;Middle01"&comma; minHeight&colon; '280px'&rpar;&rpar;&semi;&NewLine; insertElementEnd&lpar;totalPcount&lbrack;1 - 1&rsqb;&comma; container&rpar;&NewLine; <&sol;script><&excl;-- Begin DFP &colon; &sol;22390678&sol;TH&lowbar;MWeb&lowbar;AT&lowbar;Middle01&comma; publisher&colon; The Hindu --><script type&equals;"3f16a3fa9731f81fe353170e-text&sol;javascript">userIdentify&period;then&lpar;function&lpar;&rpar; if&lpar;isDeviceEnabled&lpar;"small"&rpar; && isNonSubcribedUser&lpar;&rpar;&rpar; googletag&period;cmd&period;push&lpar;function&lpar;&rpar; googletag&period;display&lpar;'MWeb&lowbar;AT&lowbar;Middle01'&rpar;&semi;&rpar;&semi;&NewLine; &rpar;&semi;<&sol;script><&excl;-- End DFP &colon; &sol;22390678&sol;TH&lowbar;MWeb&lowbar;AT&lowbar;Middle01&comma; publisher&colon; The Hindu --><script data-cfasync&equals;"false">&NewLine; totalPcount &equals; totalPcount &vert;&vert; &lbrack;&rsqb;&semi;if &lpar;isDeviceEnabled&lpar;"small"&rpar;&rpar; var container &equals; document&period;createElement&lpar;"div"&rpar;&semi;&NewLine; container&period;className &equals; "article-ad"&semi;container&period;appendChild&lpar;createElementScript&lpar;"div"&comma; "dfp-ad articleinlinead"&comma; "Mweb&lowbar;Inarticle&lowbar;1x1"&comma; minHeight&colon; '250px'&rpar;&rpar;&semi;&NewLine; insertElementEnd&lpar;totalPcount&lbrack;3 - 1&rsqb;&comma; container&rpar;&NewLine; <&sol;script><&excl;-- Begin DFP &colon; &sol;22390678&sol;TH&lowbar;Mweb&lowbar;Inarticle&lowbar;1x1&comma; publisher&colon; The Hindu --><script type&equals;"3f16a3fa9731f81fe353170e-text&sol;javascript">userIdentify&period;then&lpar;function&lpar;&rpar; if&lpar;isDeviceEnabled&lpar;"small"&rpar; && isNonSubcribedUser&lpar;&rpar;&rpar; googletag&period;cmd&period;push&lpar;function&lpar;&rpar; googletag&period;display&lpar;'Mweb&lowbar;Inarticle&lowbar;1x1'&rpar;&semi;&rpar;&semi;&NewLine; &rpar;&semi;<&sol;script><&excl;-- End DFP &colon; &sol;22390678&sol;TH&lowbar;Mweb&lowbar;Inarticle&lowbar;1x1&comma; publisher&colon; The Hindu --><script data-cfasync&equals;"false">&NewLine; totalPcount &equals; totalPcount &vert;&vert; &lbrack;&rsqb;&semi;if &lpar;totalPcount&period;length > 0 && isDeviceEnabled&lpar;"small"&rpar; && Number&period;isInteger&lpar;6&rpar; && totalPcount&period;length >&equals; &lpar;5 &plus; 3&rpar;&rpar; var container &equals; document&period;createElement&lpar;"div"&rpar;&semi;&NewLine; container&period;className &equals; "article-ad"&semi;container&period;appendChild&lpar;createElementScript&lpar;"div"&comma; "dfp-ad articleinlinead"&comma; "MWeb&lowbar;AT&lowbar;Middle02"&comma; minHeight&colon; '280px'&rpar;&rpar;&semi;&NewLine; insertElementEnd&lpar;totalPcount&lbrack;6 - 1&rsqb;&comma; container&rpar;&NewLine; <&sol;script><&excl;-- Begin DFP &colon; &sol;22390678&sol;TH&lowbar;MWeb&lowbar;AT&lowbar;Middle02&comma; publisher&colon; The Hindu --><script type&equals;"3f16a3fa9731f81fe353170e-text&sol;javascript">if &lpar;totalPcount&period;length > 0 && Number&period;isInteger&lpar;6&rpar; && totalPcount&period;length >&equals; &lpar;5 &plus; 3&rpar;&rpar; if &lpar;isDeviceEnabled&lpar;"small"&rpar;&rpar; &NewLine; googletag&period;cmd&period;push&lpar;function&lpar;&rpar; googletag&period;defineSlot&lpar;'&sol;22390678&sol;TH&lowbar;MWeb&lowbar;AT&lowbar;Middle02'&comma; &lbrack;&lbrack;300&comma; 250&rsqb;&comma; &lbrack;336&comma; 280&rsqb;&rsqb;&comma; 'MWeb&lowbar;AT&lowbar;Middle02'&rpar;&period;addService&lpar;googletag&period;pubads&lpar;&rpar;&rpar;&semi;&NewLine; &rpar;&semi;&NewLine; userIdentify&period;then&lpar;function&lpar;&rpar; if &lpar;isDeviceEnabled&lpar;"small"&rpar; && isNonSubcribedUser&lpar;&rpar; && totalPcount&period;length > 0 && Number&period;isInteger&lpar;6&rpar; && totalPcount&period;length >&equals; &lpar;5 &plus; 3&rpar;&rpar; googletag&period;cmd&period;push&lpar;function&lpar;&rpar; googletag&period;display&lpar;'MWeb&lowbar;AT&lowbar;Middle02'&rpar;&semi;&rpar;&semi;&NewLine; &rpar;&semi;<&sol;script><&excl;-- End DFP &colon; &sol;22390678&sol;TH&lowbar;MWeb&lowbar;AT&lowbar;Middle02&comma; publisher&colon; The Hindu --><script data-cfasync&equals;"false">&NewLine; totalPcount &equals; totalPcount &vert;&vert; &lbrack;&rsqb;&semi;if &lpar;totalPcount&period;length > 0 && isDeviceEnabled&lpar;"small"&rpar; && Number&period;isInteger&lpar;9&rpar; && totalPcount&period;length >&equals; &lpar;8 &plus; 3&rpar;&rpar; var container &equals; document&period;createElement&lpar;"div"&rpar;&semi;&NewLine; container&period;className &equals; "article-ad"&semi;container&period;appendChild&lpar;createElementScript&lpar;"div"&comma; "dfp-ad articleinlinead"&comma; "MWeb&lowbar;AT&lowbar;Middle03"&comma; minHeight&colon; '280px'&rpar;&rpar;&semi;&NewLine; insertElementEnd&lpar;totalPcount&lbrack;9 - 1&rsqb;&comma; container&rpar;&NewLine; <&sol;script><&excl;-- Begin DFP &colon; &sol;22390678&sol;TH&lowbar;MWeb&lowbar;AT&lowbar;Middle03&comma; publisher&colon; The Hindu --><script type&equals;"3f16a3fa9731f81fe353170e-text&sol;javascript">if &lpar;totalPcount&period;length > 0 && Number&period;isInteger&lpar;9&rpar; && totalPcount&period;length >&equals; &lpar;8 &plus; 3&rpar;&rpar; if &lpar;isDeviceEnabled&lpar;"small"&rpar;&rpar; &NewLine; googletag&period;cmd&period;push&lpar;function&lpar;&rpar; googletag&period;defineSlot&lpar;'&sol;22390678&sol;TH&lowbar;MWeb&lowbar;AT&lowbar;Middle03'&comma; &lbrack;&lbrack;300&comma; 250&rsqb;&comma; &lbrack;336&comma; 280&rsqb;&rsqb;&comma; 'MWeb&lowbar;AT&lowbar;Middle03'&rpar;&period;addService&lpar;googletag&period;pubads&lpar;&rpar;&rpar;&semi;&NewLine; &rpar;&semi;&NewLine; userIdentify&period;then&lpar;function&lpar;&rpar; if &lpar;isDeviceEnabled&lpar;"small"&rpar; && isNonSubcribedUser&lpar;&rpar; && totalPcount&period;length > 0 && Number&period;isInteger&lpar;9&rpar; && totalPcount&period;length >&equals; &lpar;8 &plus; 3&rpar;&rpar; googletag&period;cmd&period;push&lpar;function&lpar;&rpar; googletag&period;display&lpar;'MWeb&lowbar;AT&lowbar;Middle03'&rpar;&semi;&rpar;&semi;&NewLine; &rpar;&semi;<&sol;script><&excl;-- End DFP &colon; &sol;22390678&sol;TH&lowbar;MWeb&lowbar;AT&lowbar;Middle03&comma; publisher&colon; The Hindu --><script data-cfasync&equals;"false">&NewLine; totalPcount &equals; totalPcount &vert;&vert; &lbrack;&rsqb;&semi;if &lpar;totalPcount&period;length > 0 && isDeviceEnabled&lpar;"small"&rpar; && Number&period;isInteger&lpar;12&rpar; && totalPcount&period;length >&equals; &lpar;11 &plus; 3&rpar;&rpar; var container &equals; document&period;createElement&lpar;"div"&rpar;&semi;&NewLine; container&period;className &equals; "article-ad"&semi;container&period;appendChild&lpar;createElementScript&lpar;"div"&comma; "dfp-ad articleinlinead"&comma; "MWeb&lowbar;AT&lowbar;Middle04"&comma; minHeight&colon; '280px'&rpar;&rpar;&semi;&NewLine; insertElementEnd&lpar;totalPcount&lbrack;12 - 1&rsqb;&comma; container&rpar;&NewLine; <&sol;script><&excl;-- Begin DFP &colon; &sol;22390678&sol;TH&lowbar;MWeb&lowbar;AT&lowbar;Middle04&comma; publisher&colon; The Hindu --><script type&equals;"3f16a3fa9731f81fe353170e-text&sol;javascript">if &lpar;totalPcount&period;length > 0 && Number&period;isInteger&lpar;12&rpar; && totalPcount&period;length >&equals; &lpar;11 &plus; 3&rpar;&rpar; if &lpar;isDeviceEnabled&lpar;"small"&rpar;&rpar; &NewLine; googletag&period;cmd&period;push&lpar;function&lpar;&rpar; googletag&period;defineSlot&lpar;'&sol;22390678&sol;TH&lowbar;MWeb&lowbar;AT&lowbar;Middle04'&comma; &lbrack;&lbrack;300&comma; 250&rsqb;&comma; &lbrack;336&comma; 280&rsqb;&rsqb;&comma; 'MWeb&lowbar;AT&lowbar;Middle04'&rpar;&period;addService&lpar;googletag&period;pubads&lpar;&rpar;&rpar;&semi;&NewLine; &rpar;&semi;&NewLine; userIdentify&period;then&lpar;function&lpar;&rpar; if &lpar;isDeviceEnabled&lpar;"small"&rpar; && isNonSubcribedUser&lpar;&rpar; && totalPcount&period;length > 0 && Number&period;isInteger&lpar;12&rpar; && totalPcount&period;length >&equals; &lpar;11 &plus; 3&rpar;&rpar; googletag&period;cmd&period;push&lpar;function&lpar;&rpar; googletag&period;display&lpar;'MWeb&lowbar;AT&lowbar;Middle04'&rpar;&semi;&rpar;&semi;&NewLine; &rpar;&semi;<&sol;script><&excl;-- End DFP &colon; &sol;22390678&sol;TH&lowbar;MWeb&lowbar;AT&lowbar;Middle04&comma; publisher&colon; The Hindu --><script data-cfasync&equals;"false">&NewLine; totalPcount &equals; totalPcount &vert;&vert; &lbrack;&rsqb;&semi;if &lpar;totalPcount&period;length > 0 && isDeviceEnabled&lpar;"small"&rpar; && Number&period;isInteger&lpar;15&rpar; && totalPcount&period;length >&equals; &lpar;14 &plus; 3&rpar;&rpar; var container &equals; document&period;createElement&lpar;"div"&rpar;&semi;&NewLine; container&period;className &equals; "article-ad"&semi;container&period;appendChild&lpar;createElementScript&lpar;"div"&comma; 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