<h2 class="sub-title" style="font-family: 'Merriweather', serif; font-weight: bold;">ਮਾਰà¨à©à¨à¨¿à©°à¨ ਸਿੱà¨à¨¿à¨ ਦਾ à¨à©à¨à¨¾ ਵਿਦਿà¨à¨°à¨¥à©à¨à¨ ਨà©à©° à¨à©°à¨® à¨à¨°à¨¨ ਲਠਸਿà¨à¨²à¨¾à¨ ਦà©à¨£à¨¾ ਠਤ੠à¨à¨¹à¨¨à¨¾à¨ ਨà©à©° ਸà©à¨à¨£, ਸਵਾਲ à¨à¨°à¨¨ ਠਤ੠ਫà©à¨¸à¨²à© ਲà©à¨£ ਲਠਤਿà¨à¨° à¨à¨°à¨¨à¨¾ ਹà©à¨£à¨¾ à¨à¨¾à¨¹à©à¨¦à¨¾ ਹà©à¥¤</h2>
<p></p>
<div id="content-body-70958556" class="articlebodycontent col-xl-9 col-lg-12 col-md-12 col-sm-12 col-12">
<div class="schemaDiv" id="schemaDiv" itemprop="articleBody">
<p><span class="drop-caps">à¨</span>ਹਾਲਾà¨à¨à¨¿ ਮਾਰà¨à©à¨à¨¿à©°à¨ ਦà©à¨à¨ ਸਿਧਾà¨à¨¤à¨ ਬà©à¨¨à¨¿à¨à¨¦à¨¾à¨ ਲਾà¨à¨¼à¨®à© ਹਨ, à¨à©±à¨ à¨à©°à¨à© ਤਰà©à¨¹à¨¾à¨ ਨਾਲ ਮਾਰà¨à©à¨à¨° ਬਣਾà¨à¨£à¨¾ ਸਿਧਾà¨à¨¤ ਨà©à©° ਠà¨à¨¿à¨à¨¸ ਵਿੱਠਠਨà©à¨µà¨¾à¨¦ à¨à¨°à¨¨ ਠਤ੠ਲਾà¨à© à¨à¨°à¨¨ ਵਿੱਠਫà©à¨¸à¨²à© ਲà©à¨£ ਦ੠ਯà©à¨à¨¤à¨¾ &#8216;ਤ੠ਬਰਾਬਰ ਨਿਰà¨à¨° à¨à¨°à¨¦à¨¾ ਹà©à¥¤ à¨à¨¸ à¨à¨à©à¨à¨°à¨£ ਨà©à©° ਯà©à¨à© ਠਤ੠ਪà©à¨à© ਪà©à¨°à©à¨à¨°à¨¾à¨®à¨¾à¨ ਵਿੱਠਬà©-ਸà¨à©à¨² ਸਿੱà¨à¨¿à¨ ਸ਼ਾਸਤਰ ਵਿੱਠਤà©à¨à¨¼à© ਨਾਲ ਸ਼ਾਮਲ à¨à©à¨¤à¨¾ à¨à¨¾à¨£à¨¾ à¨à¨¾à¨¹à©à¨¦à¨¾ ਹà©, à¨à¨¾à¨¸ ਤà©à¨° &#8216;ਤ੠ਹà©à¨£ à¨à¨¦à©à¨ AI ਵਿà¨à¨¾à¨¸ ਮਾਰà¨à¨¿à¨à¨°à¨¾à¨ ਠਤ੠à¨à¨¨à©à¨¹à¨¾à¨ ਦ੠ਰà©à¨à¨¼à¨¾à¨¨à¨¾ ਦ੠à¨à¨°à¨¤à©±à¨µà¨¾à¨ ਨà©à©° ਤà©à¨à¨¼à© ਨਾਲ ਪà©à¨°à¨à¨¾à¨µà¨¿à¨¤ à¨à¨° ਰਹ੠ਹਨ।</p>
<p>à¨à¨à¨ à¨à©à¨² ਠੱਠਸਮà¨à¨°à© ਬਣਾà¨à¨£, ਮà©à¨¹à¨¿à©°à¨®à¨¾à¨ ਨà©à©° ਠਨà©à¨à©à¨² ਬਣਾà¨à¨£, à¨à¨¾à¨ à¨à¨ªà¨¤à¨à¨¾à¨°à¨¾à¨ ਦ੠ਵਿਵਹਾਰ ਦ੠ਨà¨à¨² à¨à¨°à¨¨ ਨਾਲà©à¨ ਬਹà©à¨¤ à¨à©à¨ à¨à¨° ਸà¨à¨¦à© ਹਨ। à¨à¨¹ à¨à©à¨ ਦਾ ਸਮਰਥਨ à¨à¨°à¨¦à© ਹਨ, ਸਲਾਹà¨à¨¾à¨°, ਵਿਸ਼ਲà©à¨¸à¨¼à¨, ਠਤ੠à¨à©±à¨¥à©à¨ ਤੱਠà¨à¨¿ ਸਹਿ-ਸੰਸਥਾਪਠਵà¨à©à¨ à¨à©°à¨® à¨à¨° ਸà¨à¨¦à© ਹਨ। ਹਾਲਾà¨à¨à¨¿, AI ਦ੠à¨à¨²à©-ਦà©à¨à¨²à© à¨à©±à¨²à¨¬à¨¾à¨¤ ਠà¨à¨¸à¨° ਨà©à¨à¨°à© ਦ੠ਵਿਸਥਾਪਨ ਦ੠ਸੰਦਰਠਵਿੱਠਤਿà¨à¨° à¨à©à¨¤à© à¨à¨¾à¨à¨¦à© ਹà©à¥¤</p>
<h4 class="sub_head">ਸੰਤà©à¨²à¨¿à¨¤ ਪਹà©à©°à¨</h4>
<p>à¨à¨¹ ਬà©-ਸà¨à©à¨²à¨¾à¨ ਲਠà¨à©±à¨ ਮਹੱਤਵਪà©à¨°à¨¨ ਸਵਾਲ à¨à¨ ਾà¨à¨à¨¦à¨¾ ਹà©: à¨à©à¨à¨° à¨à¨à¨à¨¼à©à¨à¨¿à¨à¨¸à¨¼à¨¨ ਨà©à©° ਤà¨à¨¨à¨¾à¨²à©à¨à© ਦà©à¨à¨°à¨¾ ਨਿਯੰਤਰਿਤ à¨à©à¨¤à¨¾ à¨à¨¾ ਰਿਹਾ ਹà©, ਤਾਠਵਿਦਿà¨à¨°à¨¥à©à¨à¨ ਨà©à©° à¨à© à¨à¨°à¨¨ ਲਠਸਿà¨à¨²à¨¾à¨ ਦਿੱਤ੠à¨à¨¾à¨£à© à¨à¨¾à¨¹à©à¨¦à© ਹà©? à¨à¨µà¨¾à¨¬ à¨à¨²à¨¾à¨¸à¨°à©à¨® ਤà©à¨ AI ਨà©à©° ਹà¨à¨¾à¨à¨£ ਵਿੱਠਨਹà©à¨ ਹà©, ਪਰ à¨à¨¸à¨¨à©à©° ਸਿੱà¨à¨£ ਦ੠ਪà©à¨°à¨à¨¿à¨°à¨¿à¨ ਵਿੱਠਹà©à¨° ਠਰਥਪà©à¨°à¨¨ ਰà©à¨ª ਵਿੱਠà¨à©à©à¨¨ ਵਿੱਠਹà©à¥¤ ਪਹਿਲਾ ਸਿਧਾà¨à¨¤-à¨à¨¾à¨°à© ਹਿਦਾà¨à¨¤à¨¾à¨, ਸਤਹ੠à¨à©à¨¸à¨ ਲà©à¨à¨à¨°, ਠਤ੠à¨à©°à¨à¨°à¨¨à¨¸à¨¼à¨¿à¨ªà¨¾à¨ ਤà©à¨ ਪਰ੠à¨à¨¾à¨£à¨¾ ਹ੠à¨à© à¨à©à¨ ਨਿਬੰਧਾਠà¨à¨¾à¨ à¨à©±à¨ ਪà©à¨°à¨à¨¾à¨µ ਵਾਲ੠ਪà©à¨°à©à¨à©à¨à¨à¨¾à¨ ਨà©à©° ਪà©à¨°à¨¾ à¨à¨°à¨¨ ਦ੠ਸਾਧਨ ਵà¨à©à¨ à¨à©°à¨® à¨à¨°à¨¦à© ਹਨ। ਸਿਰਫ਼ AI ਠਤ੠Martech ਲਠà¨à©±à¨ ਵੱà¨à¨°à¨¾ ਮà©à¨¡à©à¨à¨² ਬਣਾà¨à¨£ ਦ੠ਲà©à© ਹ੠à¨à¨¿à¨¸ ਵਿੱਠਵਿਦਿà¨à¨°à¨¥à©à¨à¨ ਨà©à©° AI à¨à©à¨² ਦ੠ਵਰਤà©à¨ à¨à¨°à¨à©, à¨à¨¹à¨¨à¨¾à¨ ਨà©à©° ਤà¨à¨¨à¨¾à¨²à©à¨à© ਦà©à¨à¨ ਸਮਰੱਥਾਵਾਠਠਤ੠ਸà©à¨®à¨¾à¨µà¨¾à¨ ਦà©à¨µà¨¾à¨ ਨà©à©° ਸਮà¨à¨£ ਦ੠ਯà©à¨ ਬਣਾà¨à¨£ ਲà¨, ਵà©à©±à¨¬à¨¸à¨¾à¨à¨à¨¾à¨ à¨à¨¾à¨ ਮà©à¨¹à¨¿à©°à¨®à¨¾à¨ ਵਰà¨à©à¨à¨ ਠੰਤ-ਤà©à¨-ਠੰਤ ਮਾਰà¨à©à¨à¨¿à©°à¨ ਸੰਪਤà©à¨à¨ ਬਣਾà¨à¨£ ਦ੠ਲà©à© ਹà©à¥¤ ਸਿà¨à¨²à¨¾à¨ ਨਿਰà©à¨à¨£ ਦ੠ਬà¨à¨¾à¨ ਠਨà©à¨à¨µà© ਬਣ à¨à¨¾à¨à¨¦à© ਹ੠ਠਤ੠ਵੱਧਦ੠ਸਪਲਾà¨-à¨à¨¾à¨°à© ਨà©à¨à¨°à© ਦ੠ਬਾà¨à¨¼à¨¾à¨° ਵਿੱਠਵਿਦਿà¨à¨°à¨¥à© ਦ੠ਰà©à¨à¨¼à¨à¨¾à¨° ਯà©à¨à¨¤à¨¾ ਵਿੱਠਸà©à¨§à¨¾à¨° à¨à¨°à¨¦à© ਹà©à¥¤</p>
<p>ਦà©à¨à¨¾, ਸਿਮà©à¨²à©à¨¸à¨¼à¨¨-ਠਧਾਰਤ ਸਿੱà¨à¨¿à¨ ਸ਼ਾਸਤਰ ਨà©à©° ਸ਼ਾਮਲ à¨à¨°à¨¨ ਲਠà¨à©±à¨ ਮà¨à¨¼à¨¬à©à¨¤ ​​à¨à©à¨¸ ਹà©à¥¤ ਰà©à¨ ਲ-ਵਰਲਡ ਮਾਰà¨à©à¨à¨¿à©°à¨ ਵਿੱਠਠਧà©à¨°à© à¨à¨¾à¨£à¨à¨¾à¨°à© ਨਾਲ à¨à©°à¨® à¨à¨°à¨¨à¨¾, à¨à¨°à©à¨¡-à¨à¨« ਨà©à©° ਨà©à¨µà©à¨à©à¨ à¨à¨°à¨¨à¨¾, ਠਤ੠ਰà©à¨à¨¾à¨µà¨à¨¾à¨ ਦ੠ਤਹਿਤ ਫà©à¨¸à¨²à© ਲà©à¨£à¨¾ ਸ਼ਾਮਲ ਹà©à¥¤ à¨à¨²à¨¾à¨¸à¨°à©à¨® ਸਿਮà©à¨²à©à¨¸à¨¼à¨¨ à¨à© ਠà¨à¨¿à¨¹à© ਵਾਤਾਵਰਨ ਨà©à©° ਦਰਸਾà¨à¨à¨¦à© ਹਨ, ਵਿਦਿà¨à¨°à¨¥à©à¨à¨ ਨà©à©° ਨਿਰਣਾ ਠਤ੠ਰਣਨà©à¨¤à¨ ਸà©à¨ ਵਿà¨à¨¸à¨¿à¨¤ à¨à¨°à¨¨ ਠਤ੠ਨà©à¨¤à¨¾à¨µà¨¾à¨ ਦà©à¨à¨°à¨¾ ਫà©à¨¸à¨²à© ਲà©à¨£ ਦ੠ਤਰà©à¨à© ਨà©à©° ਸਮà¨à¨£ ਵਿੱਠਮਦਦ à¨à¨°à¨¦à© ਹਨ।</p>
<p>ਫà©à¨à¨²à¨à© ਦ੠à¨à©à¨®à¨¿à¨à¨¾ ਵ੠ਬਰਾਬਰ ਮਹੱਤਵਪà©à¨°à¨¨ ਹà©. à¨à¨¿à¨µà©à¨ à¨à¨¿ AI ਮਾਰà¨à©à¨à¨¿à©°à¨ ਵਰà¨à¨«à¨²à© ਨà©à©° ਮà©à© à¨à¨à¨¾à¨° ਦਿੰਦਾ ਹà©, ਮà¨à¨¼à¨¬à©à¨¤ ​​à¨à¨¦à¨¯à©à¨ ਦ੠ਤà¨à¨¼à¨°à¨¬à© ਵਾਲ੠ਠà¨à¨¿à¨à¨¸-ਮà©à¨à© ਪà©à¨°à©à¨«à¨¼à©à¨¸à¨°à¨¾à¨ ਦ੠ਵਧਦ੠ਲà©à© ਹ੠à¨à© ਵਿਦਿà¨à¨°à¨¥à©à¨à¨ ਨà©à©° à¨à¨¹ ਸਮà¨à¨£ ਵਿੱਠਮਦਦ à¨à¨°à¨¨ ਲਠਬਿਹਤਰ ਸਥਿਤ੠ਵਿੱਠਹà©à¨£à¨à© à¨à¨¿ AI ਮਾਰà¨à©à¨à¨¿à©°à¨ ਫੰà¨à¨¸à¨¼à¨¨ ਨà©à©° ਠਰਥਪà©à¨°à¨£ ਰà©à¨ª ਵਿੱਠà¨à¨¿à©±à¨¥à© ਵਧਾ ਸà¨à¨¦à¨¾ ਹà©, à¨à¨¿à©±à¨¥à© ਮਨà©à©±à¨à© ਨਿਰਣਾ ਠà¨à©±à¨² ਰਹਿੰਦਾ ਹà©, ਠਤ੠ਨà©à¨¤à¨¿à¨à¨¤à¨¾ ਠਤ੠ਸ਼ਾਸਨ ਬਾਰ੠à¨à¨°à¨à¨¾à¨µà¨¾à¨ ਵਿੱà¨à¥¤ à¨à¨¹ ਮਹੱਤਵਪà©à¨°à¨¨ ਹਨ, à¨à¨¿à¨à¨à¨à¨¿ ਡà©à¨à¨¾ ਵਰਤà©à¨, ਪੱà¨à¨ªà¨¾à¨¤ ਠਤ੠à¨à¨µà¨¾à¨¬à¨¦à©à¨¹à© ਬਾਰ੠à¨à¨¿à©°à¨¤à¨¾à¨µà¨¾à¨ ਵਧà©à¨°à© ਪà©à¨°à¨®à©à©±à¨ ਹ੠à¨à¨¾à¨à¨¦à©à¨à¨ ਹਨ।</p>
<h4 class="sub_head">ਵਿਹਾਰਠਠਨà©à¨à¨µ</h4>
<p>à¨à¨¸ ਤà©à¨ à¨à¨²à¨¾à¨µà¨¾, à¨à¨¦à¨¯à©à¨ ਦ੠ਨਾਲ ਡà©à©°à¨à¨¾ ਸਹਿਯà©à¨, à¨à¨¾à¨¸ ਤà©à¨° &#8216;ਤ੠AI-ਸੰà¨à¨¾à¨²à¨¿à¨¤ ਮਾਰà¨à©à¨à¨¿à©°à¨ ਹੱਲ ਤਿà¨à¨° à¨à¨°à¨¨ ਵਾਲà©à¨à¨ à¨à©°à¨ªà¨¨à©à¨à¨, ਵਿਦਿà¨à¨°à¨¥à©à¨à¨ ਨà©à©° ਠਸਲ-ਸੰਸਾਰ ਦà©à¨à¨ à¨à¨ªà¨²à©à¨à©à¨¸à¨¼à¨¨à¨¾à¨ ਠਤ੠à¨à¨à¨° ਰਹ੠ਵਰਤà©à¨-ਮਾਮਲਿà¨à¨ ਬਾਰ੠ਦੱਸ ਸà¨à¨¦à©à¨à¨ ਹਨ à¨à© ਠà¨à¨¸à¨° ਠà¨à¨¾à¨¦à¨®à¨¿à¨ ਪਾਠà¨à©à¨°à¨® ਤà©à¨ ਪਰ੠ਹà©à©°à¨¦à© ਹਨ। à¨à¨¹ ਤà©à¨à¨¼à© ਨਾਲ ਵਿà¨à¨¸à¨¤ ਹ੠ਰਹ੠ਠà¨à¨¿à¨à¨¸ ਠਤ੠ਤà©à¨²à¨¨à¨¾à¨¤à¨®à¨ ਤà©à¨° &#8216;ਤ੠ਹà©à¨²à©-ਹà©à¨²à© à¨à©±à¨² ਰਹ੠ਠà¨à¨¾à¨¦à¨®à¨¿à¨ ਢਾà¨à¨à© ਦ੠ਵਿà¨à¨à¨¾à¨° ਪਾà©à© ਨà©à©° ਪà©à¨°à¨¾ à¨à¨°à¨¨ ਵਿੱਠਮਦਦ à¨à¨°à¨¦à¨¾ ਹà©à¥¤</p>
<p>ਸ਼ਾà¨à¨¦ ਸà©à¨§à¨¾à¨° ਲਠਸਠਤà©à¨ ਵੱਧ ਦਬਾਠਵਾਲਾ à¨à©à¨¤à¨° ਮà©à¨²à¨¾à¨à¨à¨£ ਹà©à¥¤ ਪਰੰਪਰਾà¨à¨¤ ਠਸਾà¨à¨¨à¨®à©à¨à¨ ਠà¨à¨¸à¨° à¨à©°à¨à© ਤਰà©à¨¹à¨¾à¨ ਸà¨à©à¨°à¨à¨à¨°à¨¡ à¨à¨à¨à¨ªà©à©±à¨ ਨà©à©° à¨à¨¨à¨¾à¨® ਦਿੰਦ੠ਹਨ, à¨à© à¨à¨¿ à¨à¨à¨ à¨à©à¨² ਤà©à¨à¨¼à© ਨਾਲ ਪà©à¨¦à¨¾ à¨à¨°à¨¨ ਦ੠ਯà©à¨ ਹà©à©°à¨¦à© ਹਨ। à¨à©à¨à¨° à¨à©à¨ ਤਬਦà©à¨²à© ਨਹà©à¨ à¨à©à¨¤à© à¨à¨¾à¨à¨¦à©, ਤਾਠà¨à¨¹ à¨à©±à¨ ਠà¨à¨¿à¨¹à© ਪà©à¨°à¨£à¨¾à¨²à© ਬਣਾà¨à¨£ ਦਾ à¨à©à¨à¨® ਲà©à¨à¨¦à© ਹ੠à¨à¨¿à©±à¨¥à© ਵਿਦਿà¨à¨°à¨¥à© ਸà©à¨¤à©°à¨¤à¨° ਸà©à¨ ਵਿà¨à¨¸à¨¿à¨¤ à¨à©à¨¤à© ਬਿਨਾਠAI &#8216;ਤ੠ਬਹà©à¨¤ à¨à¨¼à¨¿à¨à¨¦à¨¾ à¨à¨°à©à¨¸à¨¾ à¨à¨°à¨¦à© ਹਨ। ਬà©-ਸà¨à©à¨²à¨¾à¨ ਨà©à©° ਠà¨à¨¿à¨¹à© ਮà©à¨²à¨¾à¨à¨à¨£à¨¾à¨ ਨà©à©° ਡਿà¨à¨¼à¨¾à¨à¨¨ à¨à¨°à¨¨ ਦ੠ਲà©à© ਹà©à¨µà©à¨à© à¨à© ਮਾਰà¨à©à¨à¨¿à©°à¨ ਹà©à¨¨à¨°, à¨à¨¾à¨°à©à¨¬à¨¾à¨°à© à¨à¨¾à¨à¨°à©à¨à¨¤à¨¾ ਠਤ੠ਮà©à¨²à¨¿à¨à¨¤à¨¾ ਨà©à©° ਠà¨à¨¿à¨¹à© ਤਰà©à¨à¨¿à¨à¨ ਨਾਲ ਪਰà¨à¨¦à© ਹਨ à¨à© à¨à¨¸à¨¾à¨¨à© ਨਾਲ AI ਨà©à©° à¨à¨à¨à¨¸à©à¨°à¨¸ ਨਹà©à¨ à¨à©à¨¤à© à¨à¨¾ ਸà¨à¨¦à© ਹਨ।</p>
<p>ਠੰਤ ਵਿੱà¨, ਮਾਰà¨à©à¨à¨¿à©°à¨ ਸਿੱà¨à¨¿à¨ ਦਾ à¨à©à¨à¨¾ ਵਿਦਿà¨à¨°à¨¥à©à¨à¨ ਨà©à©° à¨à©°à¨® à¨à¨°à¨¨ ਲਠਸਿà¨à¨²à¨¾à¨ ਦà©à¨£à¨¾ ਠਤ੠à¨à¨¹à¨¨à¨¾à¨ ਨà©à©° ਸà©à¨à¨£, ਸਵਾਲ à¨à¨°à¨¨ ਠਤ੠ਫà©à¨¸à¨²à© ਲà©à¨£ ਲਠਤਿà¨à¨° à¨à¨°à¨¨à¨¾ ਹà©à¨£à¨¾ à¨à¨¾à¨¹à©à¨¦à¨¾ ਹà©à¥¤ AI ਮਾਰà¨à¨¿à¨à¨°à¨¾à¨ ਦ੠ਲà©à© ਨà©à©° à¨à¨¤à¨® ਨਹà©à¨ à¨à¨°à¨¦à¨¾, ਸà¨à©à¨ à¨à¨¹à¨¨à¨¾à¨ ਨà©à©° ਮà©à© ਪਰਿà¨à¨¾à¨¸à¨¼à¨¿à¨¤ à¨à¨°à¨¦à¨¾ ਹ੠à¨à© à¨à¨¹à¨¨à¨¾à¨ ਨà©à©° à¨à©à¨®à¨¤à© ਬਣਾà¨à¨à¨¦à¨¾ ਹà©. ਬà©-ਸà¨à©à¨²à¨¾à¨ ਲà¨, à¨à©à¨£à©à¨¤à© à¨à¨¹ ਨਹà©à¨ ਹ੠à¨à¨¿ à¨à© AI ਨà©à©° ਪà©à©à¨¹à¨¾à¨à¨£à¨¾ ਹà©, ਪਰ à¨à¨¹ à¨à¨¿à¨µà©à¨ ਯà¨à©à¨¨à© ਬਣਾà¨à¨ à¨à¨¾à¨µà© à¨à¨¿ ਮਨà©à©±à¨à© ਨਿਰਣ੠ਦ੠ਵਿà¨à¨¾à¨¸ ਨà©à©° à¨à¨®à¨à¨¼à©à¨° à¨à¨°à¨¨ ਦ੠ਬà¨à¨¾à¨ à¨à¨¸à¨¦à¨¾ à¨à¨à©à¨à¨°à¨£ ਮà¨à¨¼à¨¬à©à¨¤ ​​ਹà©à©°à¨¦à¨¾ ਹà©, ਠਤ੠ਮਾਰà¨à¨¿à¨ ਬਣਾà¨à¨£ ਵਿੱਠਮਦਦ à¨à¨°à¨¦à¨¾ ਹ੠à¨à© ਸਿਰਫ਼ ਡਿà¨à¨°à© ਧਾਰà¨à¨¾à¨ ਦ੠ਬà¨à¨¾à¨ ਵਿਸ਼à©-ਵਿਸ਼੠ਦ੠ਮਾਹਰ ਹਨ।</p>
<p>ਲà©à¨à¨ ਵਾਰਵਿਠਬਿà¨à¨¼à¨¨à¨¸ ਸà¨à©à¨², ਯà©à¨à© ਤà©à¨ ਮਾਰà¨à©à¨à¨¿à©°à¨ à¨à©à¨°à©à¨à©à¨à¨ ਹà©</p>
</div>
<div class="articleblock-container" id="arthardpv"></div>
<div class="update-publish-time article-published-time-end"></div>
<div class="comments-shares share-page flex print-hide" data-artid="70958556" data-title="Rethinking Marketing education in the AI age" data-url="https://www.thehindu.com/education/colleges/rethinking-marketing-education-in-the-ai-age/article70958556.ece">
<div class="left">
<div class="share">
<ul class="share-list bottom" style="display: none;">
<li class="copy-link" onclick="copytext('https://www.thehindu.com/education/colleges/rethinking-marketing-education-in-the-ai-age/article70958556.ece');">
<p> ਲਿੰਠà¨à¨¾à¨ªà© à¨à¨°à© </p>
</li>
<li class="email">
<p> à¨à¨®à©à¨² </p>
</li>
<li class="facebook" onclick="openShareLink('https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.thehindu.com%2Feducation%2Fcolleges%2Frethinking-marketing-education-in-the-ai-age%2Farticle70958556.ece&;t=Rethinking%20Marketing%20education%20in%20the%20AI%20age')">
<p> ਫà©à¨¸à¨¬à©à©±à¨ </p>
</li>
<li class="twitter" onclick="openShareLink('https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.thehindu.com%2Feducation%2Fcolleges%2Frethinking-marketing-education-in-the-ai-age%2Farticle70958556.ece&;text=Rethinking%20Marketing%20education%20in%20the%20AI%20age')">
<p> à¨à¨µà¨¿à©±à¨à¨° </p>
</li>
<li class="telegram" onclick="openShareLink('https://t.me/share/url?url=https%3A%2F%2Fwww.thehindu.com%2Feducation%2Fcolleges%2Frethinking-marketing-education-in-the-ai-age%2Farticle70958556.ece&;text=Rethinking%20Marketing%20education%20in%20the%20AI%20age')">
<p> à¨à©à¨²à©à¨à©à¨°à¨¾à¨® </p>
</li>
<li class="in" onclick="openShareLink('https://www.linkedin.com/shareArticle?url=https%3A%2F%2Fwww.thehindu.com%2Feducation%2Fcolleges%2Frethinking-marketing-education-in-the-ai-age%2Farticle70958556.ece&;title=Rethinking%20Marketing%20education%20in%20the%20AI%20age')">
<p> ਲਿੰà¨à¨¡à¨à¨¨ </p>
</li>
<li class="whatsapp" onclick="openShareLink('https://api.whatsapp.com//send?text=Rethinking%20Marketing%20education%20in%20the%20AI%20age%20-%20https%3A%2F%2Fwww.thehindu.com%2Feducation%2Fcolleges%2Frethinking-marketing-education-in-the-ai-age%2Farticle70958556.ece')">
<p> ਵà¨à¨¸à¨à¨ª</p>
</li>
<li class="reddit" onclick="openShareLink('https://reddit.com/submit?url=https%3A%2F%2Fwww.thehindu.com%2Feducation%2Fcolleges%2Frethinking-marketing-education-in-the-ai-age%2Farticle70958556.ece&;title=Rethinking%20Marketing%20education%20in%20the%20AI%20age')">
<p> reddit </p>
</li>
</ul>
</div>
<div class="read-later"><button class="btn read-later-btn" data-articleid="70958556" style="display:none" data-ga-labelclick="ReadLater"><span>ਬਾਠਦ ਵਿੱਠਪà©à©à¨¹à©</span></button></p>
<div class="delete-tool-tip" style="display: none;">
<p> ਸਾਰ੠ਦà©à¨à©<br />
 <span class="delete bookmarkdelete"><br />
 ਹà¨à¨¾à¨à¨£à¨¾<br />
 </span></div>
</div>
</div>
<div class="right"></div>
</div>
<div class="spliter pt-0 mb-0 print-hide"></div>
<div class="article-ad two-side text-ad print-hide">
<div class="ad-text" id="artproduct2" style="display: none;"></div>
</div>
<p><script data-cfasync="false">var totalPcount = document.querySelectorAll(".articlebodycontent>.schemaDiv>p")
if(totalPcount.length > 1)
 insertElementEnd(totalPcount[1],createElementScript("div","","artmeterpv"))
else
 insertElementbegin(document.querySelector(".articlebodycontent .schemaDiv"),createElementScript("div","","artmeterpv"))
</script></p>
<div class="d-none d-lg-block d-xl-block"><script data-cfasync="false">
 totalPcount = totalPcount || [];if (isDeviceEnabled("large")) var container = document.createElement("div");
 container.className = "article-ad";container.appendChild(createElementScript("div", "dfp-ad articleinlinead middleonead", "Desktop_AT_Mid01", minHeight: '90px'));
 insertElementEnd(totalPcount[1 - 1], container)
 </script><!-- Begin DFP : /22390678/TH_Desktop_AT_Mid01, publisher: The Hindu --></p>
<div id="Desktop_AT_Mid01" class="dfp-ad articleinlinead middleonead" data-devicetype="large" style=" minHeight: ‘90px’" data-unit="/22390678/TH_Desktop_AT_Mid01" data-size="[728, 90]"></div>
<p><script data-cfasync="false"> userIdentify.then(function() if(isDeviceEnabled("large") && isNonSubcribedUser()) googletag.cmd.push(function() googletag.display('Desktop_AT_Mid01');
 );
 );</script><!-- End DFP : /22390678/TH_Desktop_AT_Mid01, publisher: The Hindu --><script data-cfasync="false">
 totalPcount = totalPcount || [];if (isDeviceEnabled("large")) var container = document.createElement("div");
 container.className = "article-ad";container.appendChild(createElementScript("div", "dfp-ad articleinlinead", "Desktop_Inarticle_1x1", minHeight: '250px'));
 insertElementEnd(totalPcount[3 - 1], container)
 </script><!-- Begin DFP : /22390678/Hindu_Desktop_Inarticle_1x1, publisher: The Hindu --></p>
<div id="Desktop_Inarticle_1x1" class="dfp-ad articleinlinead" data-devicetype="large" style=" minHeight: ‘250px’" data-unit="/22390678/Hindu_Desktop_Inarticle_1x1" data-size="[1, 1]"></div>
<p><script data-cfasync="false"> userIdentify.then(function() if(isDeviceEnabled("large") && isNonSubcribedUser()) googletag.cmd.push(function() googletag.display('Desktop_Inarticle_1x1');
 );
 );</script><!-- End DFP : /22390678/Hindu_Desktop_Inarticle_1x1, publisher: The Hindu --><script data-cfasync="false">
 totalPcount = totalPcount || [];if (totalPcount.length > 0 && isDeviceEnabled("large") && Number.isInteger(6) && totalPcount.length >= (5 + 3)) var container = document.createElement("div");
 container.className = "article-ad";container.appendChild(createElementScript("div", "dfp-ad articleinlinead", "Desktop_AT_Mid02", minHeight: '90px'));
 insertElementEnd(totalPcount[6 - 1], container)
 </script><!-- Begin DFP : /22390678/TH_Desktop_AT_Mid02, publisher: The Hindu --><script data-cfasync="false">if (totalPcount.length > 0 && Number.isInteger(6) && totalPcount.length >= (5 + 3)) if (isDeviceEnabled("large")) googletag.cmd.push(function() 
 googletag.defineSlot('/22390678/TH_Desktop_AT_Mid02', [728, 90], 'Desktop_AT_Mid02').addService(googletag.pubads());
 );
 userIdentify.then(function() if (isDeviceEnabled("large") && isNonSubcribedUser() && totalPcount.length > 0 && Number.isInteger(6) && totalPcount.length >= (5 + 3)) googletag.cmd.push(function() googletag.display('Desktop_AT_Mid02');
 );
 );</script><!-- End DFP : /22390678/TH_Desktop_AT_Mid02, publisher: The Hindu --><script data-cfasync="false">
 totalPcount = totalPcount || [];if (totalPcount.length > 0 && isDeviceEnabled("large") && Number.isInteger(9) && totalPcount.length >= (8 + 3)) var container = document.createElement("div");
 container.className = "article-ad";container.appendChild(createElementScript("div", "dfp-ad articleinlinead", "Desktop_AT_Mid03", minHeight: '90px'));
 insertElementEnd(totalPcount[9 - 1], container)
 </script><!-- Begin DFP : /22390678/TH_Desktop_AT_Mid03, publisher: The Hindu --><script data-cfasync="false">if (totalPcount.length > 0 && Number.isInteger(9) && totalPcount.length >= (8 + 3)) if (isDeviceEnabled("large")) googletag.cmd.push(function() 
 googletag.defineSlot('/22390678/TH_Desktop_AT_Mid03', [728, 90], 'Desktop_AT_Mid03').addService(googletag.pubads());
 );
 userIdentify.then(function() if (isDeviceEnabled("large") && isNonSubcribedUser() && totalPcount.length > 0 && Number.isInteger(9) && totalPcount.length >= (8 + 3)) googletag.cmd.push(function() googletag.display('Desktop_AT_Mid03');
 );
 );</script><!-- End DFP : /22390678/TH_Desktop_AT_Mid03, publisher: The Hindu --><script data-cfasync="false">
 totalPcount = totalPcount || [];if (totalPcount.length > 0 && isDeviceEnabled("large") && Number.isInteger(12) && totalPcount.length >= (11 + 3)) var container = document.createElement("div");
 container.className = "article-ad";container.appendChild(createElementScript("div", "dfp-ad articleinlinead", "Desktop_AT_Mid04", minHeight: '90px'));
 insertElementEnd(totalPcount[12 - 1], container)
 </script><!-- Begin DFP : /22390678/TH_Desktop_AT_Mid04, publisher: The Hindu --><script data-cfasync="false">if (totalPcount.length > 0 && Number.isInteger(12) && totalPcount.length >= (11 + 3)) if (isDeviceEnabled("large")) googletag.cmd.push(function() 
 googletag.defineSlot('/22390678/TH_Desktop_AT_Mid04', [728, 90], 'Desktop_AT_Mid04').addService(googletag.pubads());
 );
 userIdentify.then(function() if (isDeviceEnabled("large") && isNonSubcribedUser() && totalPcount.length > 0 && Number.isInteger(12) && totalPcount.length >= (11 + 3)) googletag.cmd.push(function() googletag.display('Desktop_AT_Mid04');
 );
 );</script><!-- End DFP : /22390678/TH_Desktop_AT_Mid04, publisher: The Hindu --><script data-cfasync="false">
 totalPcount = totalPcount || [];if (totalPcount.length > 0 && isDeviceEnabled("large") && Number.isInteger(15) && totalPcount.length >= (14 + 3)) var container = document.createElement("div");
 container.className = "article-ad";container.appendChild(createElementScript("div", "dfp-ad articleinlinead", "Desktop_AT_Mid05", minHeight: '90px'));
 insertElementEnd(totalPcount[15 - 1], container)
 </script><!-- Begin DFP : /22390678/TH_Desktop_AT_Mid05, publisher: The Hindu --><script data-cfasync="false">if (totalPcount.length > 0 && Number.isInteger(15) && totalPcount.length >= (14 + 3)) if (isDeviceEnabled("large")) googletag.cmd.push(function() 
 googletag.defineSlot('/22390678/TH_Desktop_AT_Mid05', [728, 90], 'Desktop_AT_Mid05').addService(googletag.pubads());
 );
 userIdentify.then(function() if (isDeviceEnabled("large") && isNonSubcribedUser() && totalPcount.length > 0 && Number.isInteger(15) && totalPcount.length >= (14 + 3)) googletag.cmd.push(function() googletag.display('Desktop_AT_Mid05');
 );
 );</script><!-- End DFP : /22390678/TH_Desktop_AT_Mid05, publisher: The Hindu --></div>
<div class="d-block d-sm-none "><script data-cfasync="false">
 totalPcount = totalPcount || [];if (isDeviceEnabled("small")) var container = document.createElement("div");
 container.className = "article-ad";container.appendChild(createElementScript("div", "dfp-ad articleinlinead", "MWeb_AT_Middle01", minHeight: '330px'));
 insertElementEnd(totalPcount[1 - 1], container)
 </script><!-- Begin DFP : /22390678/TH_MWeb_AT_Middle01, publisher: The Hindu --></p>
<div id="MWeb_AT_Middle01" class="dfp-ad articleinlinead" data-devicetype="small" style=" minHeight: ‘330px’" data-unit="/22390678/TH_MWeb_AT_Middle01" data-size="[[300,250],[336,280],[200,200],[250,250],[300,300]]"></div>
<p><script data-cfasync="false"> userIdentify.then(function() if(isDeviceEnabled("small") && isNonSubcribedUser()) googletag.cmd.push(function() googletag.display('MWeb_AT_Middle01');
 );
 );</script><!-- End DFP : /22390678/TH_MWeb_AT_Middle01, publisher: The Hindu --><script data-cfasync="false">
 totalPcount = totalPcount || [];if (isDeviceEnabled("small")) var container = document.createElement("div");
 container.className = "article-ad";container.appendChild(createElementScript("div", "dfp-ad ", "Mweb_AT_Bottom01", minHeight: '330px'));
 insertElementEnd(totalPcount[3 - 1], container)
 </script><!-- Begin DFP : /22390678/TH_Mweb_AT_Bottom01, publisher: The Hindu --></p>
<div id="Mweb_AT_Bottom01" class="dfp-ad " data-devicetype="small" style=" minHeight: ‘330px’" data-unit="/22390678/TH_Mweb_AT_Bottom01" data-size="[[300,250],[336,280],[200,200],[250,250],[300,300]]"></div>
<p><script data-cfasync="false"> userIdentify.then(function() if(isDeviceEnabled("small") && isNonSubcribedUser()) googletag.cmd.push(function() googletag.display('Mweb_AT_Bottom01');
 );
 );</script><!-- End DFP : /22390678/TH_Mweb_AT_Bottom01, publisher: The Hindu --><script data-cfasync="false">
 totalPcount = totalPcount || [];if (totalPcount.length > 0 && isDeviceEnabled("small") && Number.isInteger(6) && totalPcount.length >= (5 + 3)) var container = document.createElement("div");
 container.className = "article-ad";container.appendChild(createElementScript("div", "dfp-ad articleinlinead", "MWeb_AT_Middle02", minHeight: '330px'));
 insertElementEnd(totalPcount[6 - 1], container)
 </script><!-- Begin DFP : /22390678/TH_MWeb_AT_Middle02, publisher: The Hindu --><script data-cfasync="false">if (totalPcount.length > 0 && Number.isInteger(6) && totalPcount.length >= (5 + 3)) if (isDeviceEnabled("small")) googletag.cmd.push(function() 
 googletag.defineSlot('/22390678/TH_MWeb_AT_Middle02', [[300,250],[336,280],[200,200],[250,250],[300,300]], 'MWeb_AT_Middle02').addService(googletag.pubads());
 );
 userIdentify.then(function() if (isDeviceEnabled("small") && isNonSubcribedUser() && totalPcount.length > 0 && Number.isInteger(6) && totalPcount.length >= (5 + 3)) googletag.cmd.push(function() googletag.display('MWeb_AT_Middle02');
 );
 );</script><!-- End DFP : /22390678/TH_MWeb_AT_Middle02, publisher: The Hindu --><script data-cfasync="false">
 totalPcount = totalPcount || [];if (totalPcount.length > 0 && isDeviceEnabled("small") && Number.isInteger(9) && totalPcount.length >= (8 + 3)) var container = document.createElement("div");
 container.className = "article-ad";container.appendChild(createElementScript("div", "dfp-ad articleinlinead", "MWeb_AT_Middle03", minHeight: '330px'));
 insertElementEnd(totalPcount[9 - 1], container)
 </script><!-- Begin DFP : /22390678/TH_MWeb_AT_Middle03, publisher: The Hindu --><script data-cfasync="false">if (totalPcount.length > 0 && Number.isInteger(9) && totalPcount.length >= (8 + 3)) if (isDeviceEnabled("small")) googletag.cmd.push(function() 
 googletag.defineSlot('/22390678/TH_MWeb_AT_Middle03', [[300,250],[336,280],[200,200],[250,250],[300,300]], 'MWeb_AT_Middle03').addService(googletag.pubads());
 );
 userIdentify.then(function() if (isDeviceEnabled("small") && isNonSubcribedUser() && totalPcount.length > 0 && Number.isInteger(9) && totalPcount.length >= (8 + 3)) googletag.cmd.push(function() googletag.display('MWeb_AT_Middle03');
 );
 );</script><!-- End DFP : /22390678/TH_MWeb_AT_Middle03, publisher: The Hindu --><script data-cfasync="false">
 totalPcount = totalPcount || [];if (totalPcount.length > 0 && isDeviceEnabled("small") && Number.isInteger(12) && totalPcount.length >= (11 + 3)) var container = document.createElement("div");
 container.className = "article-ad";container.appendChild(createElementScript("div", "dfp-ad articleinlinead", "MWeb_AT_Middle04", minHeight: '330px'));
 insertElementEnd(totalPcount[12 - 1], container)
 </script><!-- Begin DFP : /22390678/TH_MWeb_AT_Middle04, publisher: The Hindu --><script data-cfasync="false">if (totalPcount.length > 0 && Number.isInteger(12) && totalPcount.length >= (11 + 3)) if (isDeviceEnabled("small")) googletag.cmd.push(function() 
 googletag.defineSlot('/22390678/TH_MWeb_AT_Middle04', [[300,250],[336,280],[200,200],[250,250],[300,300]], 'MWeb_AT_Middle04').addService(googletag.pubads());
 );
 userIdentify.then(function() if (isDeviceEnabled("small") && isNonSubcribedUser() && totalPcount.length > 0 && Number.isInteger(12) && totalPcount.length >= (11 + 3)) googletag.cmd.push(function() googletag.display('MWeb_AT_Middle04');
 );
 );</script><!-- End DFP : /22390678/TH_MWeb_AT_Middle04, publisher: The Hindu --><script data-cfasync="false">
 totalPcount = totalPcount || [];if (totalPcount.length > 0 && isDeviceEnabled("small") && Number.isInteger(15) && totalPcount.length >= (14 + 3)) var container = document.createElement("div");
 container.className = "article-ad";container.appendChild(createElementScript("div", "dfp-ad articleinlinead", "MWeb_AT_Middle05", minHeight: '330px'));
 insertElementEnd(totalPcount[15 - 1], container)
 </script><!-- Begin DFP : /22390678/TH_MWeb_AT_Middle05, publisher: The Hindu --><script data-cfasync="false">if (totalPcount.length > 0 && Number.isInteger(15) && totalPcount.length >= (14 + 3)) if (isDeviceEnabled("small")) googletag.cmd.push(function() 
 googletag.defineSlot('/22390678/TH_MWeb_AT_Middle05', [[300,250],[336,280],[200,200],[250,250],[300,300]], 'MWeb_AT_Middle05').addService(googletag.pubads());
 );
 userIdentify.then(function() if (isDeviceEnabled("small") && isNonSubcribedUser() && totalPcount.length > 0 && Number.isInteger(15) && totalPcount.length >= (14 + 3)) googletag.cmd.push(function() googletag.display('MWeb_AT_Middle05');
 );
 );</script><!-- End DFP : /22390678/TH_MWeb_AT_Middle05, publisher: The Hindu --></div>
</div>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>

ਏਆਈ ਯੁੱਗ ਵਿੱਚ ਮਾਰਕੀਟਿੰਗ ਸਿੱਖਿਆ ‘ਤੇ ਮੁੜ ਵਿਚਾਰ ਕਰਨਾ
